Last Updated: 2/3/25
Litescaler (“Company,” “we,” “us,” or “our”) is committed to protecting your privacy and ensuring transparency regarding the use of cookies and similar tracking technologies on our website (“Site”) litescaler.com. This Cookie Policy explains what cookies are, how we use them, and how you can manage your preferences regarding their usage.
1. What Are Cookies?
Cookies are small text files stored on your device (computer, smartphone, or tablet) when you visit a website. These files contain information that allows the website to recognize your device and store preferences, login credentials, and other browsing details. Cookies help enhance your browsing experience by making interactions with websites faster and more personalized.
Cookies can be classified into the following categories:
- Session Cookies: Temporary cookies that are deleted once you close your browser.
- Persistent Cookies: Cookies that remain on your device for a specified period or until manually deleted.
- First-party Cookies: Set by the website you are visiting.
- Third-party Cookies: Set by external services integrated into the website, such as analytics tools, advertising networks, and social media platforms.
2. Types of Cookies We Use
Litescaler uses the following categories of cookies:
A. Essential Cookies
These cookies are necessary for the operation of our Site. Without these cookies, certain features may not function properly. They include:
- Authentication cookies to keep users logged in.
- Security cookies to protect user accounts and prevent fraudulent activities.
- Load balancing cookies to distribute traffic across servers efficiently.
B. Performance and Analytics Cookies
These cookies help us analyze user behavior to improve the functionality of our Site. We use third-party services such as Google Analytics to collect anonymous usage data, such as:
- The pages visited and time spent on each page.
- The source of traffic (search engines, direct visits, referrals).
- Errors encountered while using the Site.
C. Functionality Cookies
These cookies allow our Site to remember user preferences, such as:
- Language and region settings.
- Theme and display preferences.
- Customization options chosen by users.
D. Advertising and Targeting Cookies
These cookies are used by third-party advertisers to display personalized ads based on browsing behavior. We may integrate services such as:
- Google Ads to display relevant advertisements.
- Social media cookies from platforms like Facebook, Twitter, and LinkedIn.
- Retargeting cookies to show ads related to previous website visits.
3. Third-Party Services and Cookies
Litescaler may use third-party services that set cookies to provide analytics, advertising, and enhanced functionalities. These third-party services include but are not limited to:
- Google Analytics (for visitor tracking and performance analysis)
- Google Ads (for targeted advertisements)
- Facebook Pixel (for ad tracking and retargeting)
- Cloudflare (for security and performance improvements)
Each third-party service has its own privacy and cookie policies, which we encourage users to review.
4. User Consent and Cookie Preferences
As per GDPR and other privacy regulations, Litescaler requires user consent before setting non-essential cookies. When you visit our Site, you will see a cookie banner that allows you to:
- Accept all cookies.
- Reject non-essential cookies.
- Customize your cookie preferences.
Users can update their cookie preferences anytime through our [Cookie Settings Page].
5. Managing and Deleting Cookies
You can manage cookies through your web browser settings. Most browsers allow users to:
- View cookies stored on their device.
- Delete cookies manually.
- Block specific types of cookies.
- Enable notifications before storing cookies.
For detailed instructions, visit the help pages of your respective browser:
- Google Chrome: https://support.google.com/chrome/answer/95647
- Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
- Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac
- Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/view-cookies-in-microsoft-edge
6. Updates to This Cookie Policy
Litescaler reserves the right to update this Cookie Policy at any time to reflect changes in technology, legal requirements, or business practices. We encourage users to review this page periodically for any modifications. The “Last Updated” date at the top of this policy indicates the most recent revisions.
7. Contact Information
For any inquiries regarding this Cookie Policy, please contact us at:
- Email: contact@litescaler.com
- Phone: +91 11-69290905
- Address: New Delhi, India
By continuing to use our Site, you acknowledge that you have read and understood this Cookie Policy and agree to our use of cookies in accordance with the terms outlined above.