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Google Search Console’s Indexing section offers web owners insights into how well pages are being found and indexed, while checking for errors or warnings that might prevent pages from being properly indexed.

As part of your business’s SEO efforts, conducting keyword research and optimizing its content should be an absolute necessity. Implementing schema markup will also improve snippets in search results and enhance their readability.

1. Keyword Research

Keyword research is one of the cornerstones of SEO. It allows search engines to understand your content, which in turn determines its rankings for specific queries.

Keyword research also allows you to assess which keywords your competitors are targeting, which will allow you to create an effective content strategy. Tools like Ahrefs or Semrush are great resources for finding and analyzing keywords relevant to your business.

Target long-tail keywords as they tend to be less competitive and lead to a higher conversion rate. Furthermore, use negative keywords so your ads and content won’t appear for irrelevant searches – this could prevent your ad from showing up in Google’s featured snippets.

2. Content Optimization

Create relevant, search intent-focused content is key to increasing organic traffic. This could involve conducting thorough competitor research and using tools such as Google Trends as well as strategically inserting keywords into your website’s content so as to improve user experience and increase search engine visibility.

Page layout and structure are integral components of SEO content optimization, and they play an integral part in improving user experience by making pages easier for readers to scan and digest. A well-structured article that meets user intent will likely rank higher in search engine results pages (SERPs).

Content optimization isn’t a one-off activity – it should be part of an ongoing strategy to stay ahead of user expectations. With constantly shifting search algorithms, optimizing your content means keeping it current and relevant for its target audience.

3. Backlink Building

Content optimization and backlink building are both key SEO strategies, but backlink building stands alone as a significant SEO tactic. Backlinks help drive organic traffic by improving search engine rankings.

However, it’s essential to avoid spammy backlinks – such as paid-for or user-generated links (e.g. forum and blog comments) – as Google may penalise or ignore these types of links, resulting in your website falling further in search engine results.

Quality backlinks typically feature an organic link pattern from trustworthy sources and feature both do-follow and no-follow links, as well as various referring domains to maintain a diverse link profile and avoid over-optimization. Furthermore, quality backlinks should be relevant to their linked content.

4. Technical SEO

Technical SEO should form the cornerstone of your digital marketing strategy. It ensures search engines can crawl and index your content efficiently, leading to greater exposure and more organic traffic.

Technical SEO practices also enable your website to adapt to emerging trends like voice search optimization and visual search, by making your site mobile device responsive and optimized for visual searches. In addition, technical SEO ensures your site remains secure over time.

Technical SEO encompasses optimizing your website’s loading speed by compressing images, minimizing HTTP requests and using a content delivery network (CDN). Furthermore, technical SEO involves adhering to accessibility guidelines and protecting against hacking attacks in addition to maintaining resilient systems to combat hacking attacks on your site. By prioritizing these aspects of technical SEO for your site, you can improve its overall performance and user experience resulting in greater SERP rankings and visibility.

5. Site Speed

Site speed is an integral component of user experience, website performance and SEO rankings. According to Akamai research, even a 100ms delay can decrease ecommerce conversions by as much as 7%.

Users have become accustomed to fast and smooth interactions on websites and mobile apps. When they encounter one that takes too long to load, they may leave altogether (commonly known as ‘bounce’). A high bounce rate could indicate issues with the website such as slow page speed or broken links – possibly impacting search engine rankings negatively in turn.

Optimizing page speed can significantly boost your visibility on Google, driving more organic traffic to your site. This can be accomplished through strategies such as browser caching, reducing HTTP requests and using Gzip compression.

6. Schema Markup

Schema markup (commonly referred to as structured data) is code you can add to your website to help search engines understand what your content is all about and display a rich snippet in SERPs (search engine results pages).

Google makes search results for recipes easier by providing images, star ratings, review counts, cooking times and ingredients directly in search results – something that can significantly aid your SEO efforts by increasing page visibility in search results and driving organic traffic to your page.

Implementing schema markup will also future-proof your website against evolving search engine algorithms and new features, giving your website a competitive advantage over those not using it – one surefire way of increasing organic traffic!

7. Local SEO

Local SEO can be invaluable to businesses with physical locations, helping drive more organic traffic directly to both their website and physical location. It involves optimizing both your content and Google Maps listing for local searches with high intent, such as adding location-related keywords in titles and tags as well as making sure all citations and online listings match with regard to your name, address, phone number (NAP).

Additionally, our client KSI Kitchen and Bath Remodeling leverages other SEO strategies like link building, content optimization and technical SEO to increase their visibility in search engine results pages. As an example of this practice, they employ industry specific local keywords throughout their website to help rank for searches in Michigan and Ohio; this results in highly targeted organic traffic to their website and Google Maps listing.